Construction and AEC leaders — decarbonization isn't sacrifice. It just makes life better.

Josh Dorfman (SuperCool, Planted) reframes the entire sustainability conversation in under 20 seconds.

Key insight: Stop defending decarbonization as a moral obligation. Start framing it as an upgrade.

🎙️ Full episode: https://activatingcuriosity.com

ActivatingCuriosity.com | ConnectiveConsultingGrp.com