Construction and AEC leaders — nobody cares about your climate mission. Your customers aren't looking for sustainability. They're looking for someone to solve their actual problems.

Josh Dorfman (SuperCool, Planted) on why change is a giant pain — and why inertia beats mission every time.

Key insight: Solve their problem first. Or lose to inertia.

🎙️ Full episode: https://activatingcuriosity.com

ActivatingCuriosity.com | ConnectiveConsultingGrp.com