Construction and AEC leaders — every building being designed today is already overpriced. Not because of materials. Not because of labor rates. Because of how the project was set up before ground was ever broken.

In this clip from a recent Activating Curiosity episode with Wayne Larsen of PT Blink, Host Ryan Ware explains that the industry is paying for inefficiencies it doesn't have to — starting with design decisions, delivery models, and construction methods that haven't evolved.

Here's what's driving the overpayment:
→ Design happens in isolation — the people who build it aren't involved early enough, so the design creates inefficiencies that get baked in
→ Delivery models are outdated — the methodology used to get from design to construction hasn't changed to match what's now possible
→ Construction methods are default, not deliberate — whether it's kit of parts, volumetric, or another approach, the method should be chosen, not assumed

And here's the shift Ryan points to: the first project using a better approach won't be the cheapest. But as the industry repeats these methods, developers become more willing to build more — and costs come down with scale.

The overpayment isn't a mystery. It's the cost of doing things the way they've always been done.

👇 Drop a comment: Has your firm rethought its delivery model — or is it still the same approach project after project?

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