Construction Is 100% About the People

Everyone says "our people are our difference." Most of us roll our eyes — until we learn why it's 100% true.

Casey Bell was naive too. Then he built a construction company and learned the hard way: this is a relationship business, and "the right people" isn't a slogan — it's the whole game.

• Why "we're great because of our people" is both true and harder than it sounds
• What it really means to be a relationship-driven contractor
• The challenge hiding inside "you have to have the right people"

▶ Full episode: @ActivatingCuriosity

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