July 28, 2026
Construction and AEC leaders — sustainability isn't slowing down because people don't care. It's slowing down because we've spent too much time selling sustainability instead of solving problems. In this episode of Activating Curiosity™, Ryan Ware sits down with Josh Dorfman—CEO of Supercool, climate entrepreneur, and former CEO of Plantd—to explore why the future of sustainable construction, climate innovation, and the built environment depends less on convincing people and more on creating solutions people naturally want to choose. Together, they discuss sustainable construction, product innovation, business strategy, consumer behavior, and why the most successful ideas aren't adopted because they're environmentally friendly—they're adopted because they solve real problems and create better outcomes. What We Get Into Why people adopt better solutions—not bigger sustainability arguments The biggest mistake organizations make when promoting climate solutions How better buildings ac…