Construction and AEC leaders — Sustainable buildings are no longer just a premium; they are a necessity for renting properties, especially in major European cities. This shift presents a significant market opportunity within sustainable real estate, despite challenges like expensive and misaligned green building certification processes. The discussion highlights the need for processes that are more aligned with eco friendly products and green construction practices.🌱

In this clip from Activating Curiosity™, Allison Dring shares the reality shaping the construction industry today:

The demand for sustainable buildings is real—and growing.

But the systems meant to support innovation—certification, adoption, and cost structures—aren’t built for speed.

So even when the industry is ready to change…

It struggles to follow through.

This is the gap between demand and delivery—and where real transformation needs to happen.

🔗 Full podcast + episodes: https://www.activatingcuriosity.com/episodes/

🔗 Connective Consulting Group: https://connectiveconsultinggrp.com/