Register Now for Collective Leadership Co-op's Becoming Human Again Event Series!

Josh Dorfman (Supercool)

Josh Dorfman (Supercool) Profile Photo

Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool, a media company covering real-world climate solutions that cut carbon, increase profits, and enhance modern life. Josh was previously the co-founder and CEO of Plantd, a carbon-negative building materials manufacturer, which was named to Fast Company’s list of the World’s Most Innovative Companies in 2024. He has founded two modern design sustainable furniture companies, directed Vine.com, an Amazon e-commerce business specializing in natural and organic products, and served as the CEO of The Collider, the nation’s first innovation center for climate resilience and adaptation. Additionally, Josh was previously known as The Lazy Environmentalist, a media brand he developed into an award-winning television series on Sundance Channel, a daily radio show on SiriusXM, and two popular books. 

His work has been featured in The Wall Street Journal, The New York Times, Forbes, TechCrunch, Fast Company, and Reuters. Josh has also made regular appearances on national television and radio programs, including Morning Joe, Fox & Friends, and NPR’s All Things Considered, and is the only guest to ever ride a bike onto The Martha Stewart Show.

Josh holds an MBA from the Thunderbird School of Global Management and a BA from the University of Pennsylvania.

34
July 28, 2026

People Don't Buy Sustainability. They Buy Better Buildings.

For years, sustainability has often been framed as a choice between doing what's right for the planet and doing what's right for business. But what if the fastest path to climate action has nothing to do with asking people to sacrifice? In this episode of Activating Curiosity™, Ryan Ware sits down with Josh Dorfman host of Supercool and co-founder and CMO of Plantd to, explore sustainable construction, climate innovation, building products, and the human side of change. Together, they unpack ...