Construction and AEC leaders: being the smartest person in the room isn't leadership — it's a ceiling.

Rory Rubin, founder of SI Container Builds, reveals why hiring people smarter than you is the most underrated leadership move in construction.
Key drivers: • Why "expert identity" holds construction leaders back • The shift from knowing everything to building the right team • What social work taught Rory about true collaboration

This clip cuts through the ego trap that keeps leaders stuck. Whether you're running a jobsite or a firm, the principle is the same: your value isn't what you know — it's who you bring together.

Watch the full conversation on Activating Curiosity with Ryan Ware.