Construction and AEC leaders: collaboration isn't soft — it's the sharpest tool you have.

Rory Rubin, founder of SI Container Builds, frames collaboration through a lens most construction leaders never consider: social work. The core skill isn't technical. It's bringing people together.

Key drivers:
• Why "collaboration" carries the wrong reputation on the jobsite
• The social-work principle every effective leader already uses without knowing it
• Education as the foundation of real team alignment
This one hits different.

The leaders who dismiss collaboration as soft are the ones who burn through teams fastest. Rory's reframe makes it impossible to ignore.

Watch the full conversation on Activating Curiosity with Ryan Ware.