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Jessica Krause

Jessica Krause Profile Photo

CEO

Jessica’s passion for the construction industry stems from its place in her childhood, growing up in the family sheet metal business. Her career began in public accounting before she eventually became CFO for a Commercial Electrical Contractor based in Kansas City. While in that position, she realized the need for a specialized accounting firm within construction, one that understood the industry’s complexities, processes, and people. From that discovery, Jessica founded her firm, New Lyfe Accounting (NLA), in 2017. Jessica holds a Masters of Science in Accounting from the University of Missouri, Kansas City, and has been a Certified Public Accountant for 15 years. She’s been a member of CFMA since 2013, holds a CCIFP designation, and is an active member of the Specialty Trade Committee of CFMA.

Sept. 9, 2025

Projects vs. Business: The Truth About Construction Financials

You can build great projects—and still run an unhealthy business. In this episode of Activating Curiosity™, Ryan Ware sits down with Jessica Krause, Founder and CEO of New Lyfe Accounting, to explore why financial clarity is one of the most overlooked drivers of construction leadership and long-ter…